DISNEY
Disney Screeners
Designing a secure, scalable streaming and admin platform that simplifies content delivery and streamlines workflows for Disney’s internal teams and partners.
Role
Lead Designer on Admin CMS, Co-Designer on Streaming Web App
Team
Product Manager, Streaming App Lead Designer, Engineers
Timeline
April 2022 - March 2022
Key outcomes
50% reduction in admin task time, increased viewer engagement with responsive layouts across devices, and fewer internal support requests.
streaming Platform & admin CMS redesign
Overview
Disney Screeners is a dual-platform system designed for secure, pre-released content distribution. It includes:
A consumer-facing streaming app (Web, iOS, Android, tvOS) for press, partners, and internal teams to preview unreleased content from Disney’s portfolio.
An internal Admin CMS that powers content uploads, access control, and collection publishing for global publicity and awards teams.
The legacy system was fragmented, inefficient, and not built to scale with Disney’s growing content needs. I led the end-to-end redesign of the Admin CMS—rebuilding it for scalability, efficiency, and usability—and co-led the redesign of the consumer-facing streaming app.
This was more than a visual refresh. It was a systems-level transformation — streamlining complex workflows, modernizing the user experience, and building a flexible design system that enables teams to launch collections faster, with greater consistency, security, and brand integrity.
Flexible templates built to balance Disney’s diverse IP branding with consistent user experience.
Business needs
Modernize the experience to uphold Disney’s brand while scaling seamlessly across diverse IPs and collections.
Reduce admin workload and operational inefficiencies
Deliver an accessible, responsive platform across Web, iOS, and Android, and tvOS
streaming PLATFORM before
admin CMS redesign before
Internal users:
Disjointed workflows forced users to jump between multiple pages to complete simple tasks.
Redundant content management, leading to inefficiency and errors.
Slow collection setup and high turnaround times due to manual processes.
Steep learning curve — new users required extensive training to navigate the system.
My role
I served as the Lead Designer for the Admin CMS and Co-Designer for the Streaming Web App, owning end-to-end design for internal workflows while partnering closely on the consumer-facing experience.
Led discovery, design strategy, and execution for the admin tool
Collaborated with product and engineering to streamline creation and content management
Co-designed the streaming experience to ensure consistency and brand alignment across devices
Contributed to Disney’s enterprise design system, delivering scalable, reusable components
Created documentation to support design handoff and long-term scalability
Led stakeholder brainstorms to define and align on key user flows
Objectives
modernize the UI
Update the streaming app and internal CMS, aligning with Disney’s brand standards
Streamline workflows
Increase efficiency, reduce friction and cognitive load
Ensure consistency & scalability
Align with teams to build a robust design system with resusable components, and document designs.
Discovery Through User & Stakeholder Interviews
We began with qualitative discovery—conducting interviews with key stakeholders and end users across Disney’s content operations. Our goal was to build a foundational understanding of who we were designing for and what they needed.
We uncovered:
Roles and responsibilities — What does a typical day look like?
Workflow pain points — Where do tasks break down or require workarounds?
Goals and motivations — What does success look like for them?
Tools and processes — What systems do they rely on, and how do they interact?
These conversations helped surface recurring friction points, inconsistencies in the user experience, and opportunities to streamline both internal and external workflows. They also shaped our early hypotheses about which features and flows to prioritize.
Mapping the System & Identifying Opportunities
After synthesizing insights from our interviews, I facilitated collaborative working sessions with stakeholders to align on core product needs, user goals, and system constraints. To support this, I created a set of visual artifacts that helped frame the conversation and guide decision-making:
System Diagram — I mapped out how content moves through the platform, from ingestion to end-user streaming. This clarified dependencies, revealed redundancies, and helped non-technical teams better understand the full ecosystem.
User Journey Map — I outlined the end-to-end experience for key user types, identifying where friction, delays, or confusion occurred across tasks like content upload, review, and publishing.
These tools sparked productive discussions across product, design, and engineering—helping the team identify high-impact opportunities, prioritize feature sets for the MVP, and align on what success would look like for both internal and external users.
Information Architecture
I audited the Admin CMS to identify structural issues that were creating friction in everyday workflows.
Key Findings:
Most pages fell into three core functional groups: managing users, managing titles, and managing collections
Features and tasks were spread across multiple pages, often with duplicated content or inconsistent access points
Admins were forced to jump between pages to complete a single task — a pattern that had emerged as new business requirements led to ad hoc feature additions over time
A simplified IA that transforms fragmented workflows into a scalable, task-driven system.
Design Strategy:
Reorganized navigation around the user’s mental model
Grouped related tasks to reduce friction and improve task efficiency
Applied modular design thinking to support long-term growth and new use cases
Simplified navigation for faster, task-driven workflows.
Designs
Streaming Web App
We rebuilt the consumer-facing navigation from the ground up, starting with stakeholder alignment and a deep dive into UX pain points. Through wireframes, prototypes, and rapid feedback loops, we explored multiple layout and interaction patterns to improve clarity, discoverability, and flow.
To define the visual direction, we conducted a competitive audit and crafted moodboards aligned with Disney’s Prism design system for consumer products. Multiple rounds of iteration led to high-fidelity mockups that prioritized clarity, responsiveness (across web, mobile, and tvOS), and ease of use.
We introduced scalable content modules that adapt to any Disney IP and simplified navigation, making it easy for users to quickly access screeners without confusion.
Admin CMS
I partnered with stakeholders to define MVP workflows for the Admin CMS — focusing on core tasks like user management, content uploads, and collection publishing. Applying systems thinking, I restructured fragmented, content-heavy pages into streamlined, task-based sections that support scalability and efficiency.
I led the information architecture, wireframed end-to-end workflows, and aligned the structure through iterative reviews with product, engineering, and operations teams. Once validated, I delivered final high-fidelity mockups using Disney’s Enterprise Design Language system, ensuring consistency, accessibility, and development readiness across all scenarios and use cases.
This redesign introduced:
Reusable templates and modular components to reduce operational complexity
Batch editing and automation tools that cut manual tasks in half
Role-based permissions to improve access control and reduce errors
A scalable design framework that supports diverse campaign needs across Disney’s IP portfolio
Design System Alignment
To ensure consistency and scalability across products, I partnered closely with Disney’s design system team. I audited existing components for reusability and designed within the established design tokens, interaction models, and accessibility guidelines.
Where gaps emerged, I contributed new components and scalable patterns tailored to our product needs, including:
A flexible filter component adaptable across multiple admin workflows
Configurable table structures for user roles, permissions, and title management
Multi-step workflow patterns with clear progress indicators and contextual feedback
System-level UI for login, access control, and user permissions
These contributions were fully documented for system-wide adoption, reducing design debt and enabling faster development across related Disney tools.
Final solution
Streaming web app and admin CMS redesign
Impact
50% reduction in admin task time — streamlined workflows and batch tools reduced repetitive tasks.
Improved reviewer engagement with a responsive, branded streaming experience across web, mobile, and tvOS
Fewer internal support requests due to clearer navigation, IA, and permission-based access
Reflection
This project reinforced the value of designing for clarity, scale, and longevity. By focusing on systems thinking and real user needs, we transformed a fragmented toolset into a cohesive platform — enabling teams to deliver secure content with confidence, consistency, and speed.